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I was assigned to design an emblem for a fictional event of my choosing. I chose an animation film festival based in Phoenix. I wanted to create an event separate from the Phoenix Film Festival, and also wanted to use an animation-focused event to explore how creative I could be and what kind of vibrant and lively color palettes I could make. I included a play button dripping with paint that replaces the "A" in the emblem, symbolizing the artistic and video aspects of animation. To create some variety, I made the first "F" a dashed outline as a nod to indicate movement between different animation frames.
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The next assignment was to redesign merch and packaging for the created event, using the emblem and certain elements created in the previous assignment. I used Dimensions to create these mockups. I designed a hoodie with stripes on the sleeves and an emblem on the back. A modified triangle with paint is featured on the front. The sponsor for the event is also featured on the left sleeve. Next, I designed a drawstring bag that attendees could wear to the event and keep after. I designed a cover for a sketchpad, as animators need to draw and provide them with some resources that will allow the brand to be seen outside of the event. I also designed 4 stickers that could be purchased in a pack or given out for free. I wanted to explore the different symbols and ways you could represent the event.
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